Traditionally, lawyers and law firms relied on word-of-mouth advertising, directories, and billboards to grow their practices and bring in new clients. Part I of this blog described how running a successful law practice is about more than winning cases. It takes a strong digital presence to separate your practice from the competition.
The Federal Bar Association is pleased to present the Rising Professionals Symposium on February 2-3, 2018 in Las Vegas that will serve as a key tool for lawyers and law firms. Veteran attorneys and in-house counsel will offer best practices for client development using digital marketing strategies. Register today at www.fedbar.org/rps18.
When we talk about social media we commonly think of Facebook and Twitter. While these two are the most popular social media platforms, there are others that your law firm may want to consider (see bulleted list below). Generally, the more active you are on social networking sites, the more amplified your law firm brand will be and the more likely you will be seen by prospective clients and referral sources.
- LinkedIn:This platform helps lawyers and law firms form strategic alliances; build a client base; establish your expertise and credibility; and connect with potential clients. LinkedIn is a digital tool to help you make your networks more numerous, visible, and usable. It lets you map your networks, organize them, grow and develop them, and efficiently use them for your business.
- Instagram: This visually driven social media platform allows followers to see the person behind the law firm. People are more likely to hire individuals they know and trust. Instagram can help build that trust, credibility, and brand awareness. The most popular posts educate and Instagram offers pictures and descriptions, and it has become one of the largest social media channels for businesses to use today. Instagram is an option for law firms seeking to personalize their brand and connect with their clients because they can curate their knowledge in an interesting and memorable way.
- YouTube: YouTube videos stand out because they can be educational, informative, humanize your law firm brand, and offer transparency about legal topics. YouTube can be a gold mine for reaching prospective clients. Lawyers and law firms can use YouTube to share clear and articulate tutorials, spotlight interviews with firm attorneys, and give analysis on issues of interest to clients. This social media platform can demonstrate thought leadership and technical savvy.
Rising Professionals Symposium speakers will also discuss ethical rules regarding using digital marketing and social media platforms, as attorneys must always be aware of their ethical obligations. Register today for the Rising Professionals Symposium at www.fedbar.org/rps18.
Stacy Slotnick, Esq. holds a J.D., cum laude, from Touro Law Center and a B.A., summa cum laude, from the University of Massachusetts Amherst. She performs a broad range of duties as an entertainment lawyer, including drafting and negotiating contracts; addressing and litigating trademark, copyright, patent, and other IP issues; and directing the strategy and implementation of public relations, blogging, and social media campaigns.